Lobbying is so 20th century

The analysis of the effect of public policies on the strategy of companies is a key task of public/EU affairs and an often missed (undervalued) dimension of Corporate Strategy. There is a need for closer ties between public/corporate affairs and corporate strategy.

That is the key value of public/EU affairs imo, not "lobbying". And second is engagement in public opinion debate. Hence there must be much closer links of public/EU affairs with a) Corporate Strategy b) Communications (via old and new media).

Plus, EU Affairs is EU27 Affairs, not Brussels and Strasbourg Affairs.