The Social Communicator Corporation

IMO for a company to use social media and to gain from external communication in general (PR etc) it has to adopt a near full transparency philosophy.  Once a company decides to enter the modern public opinion arena ("public company"), it cannot expect to retain the pros of "private company".    

Spin has limited medium term use, too much spin for too long makes the company or political party "sea sick".
  
That is why I do not blame many corporations for adopting a very "conservative" (at best) policy re communications, because an active one requires a certain corporate philosophy (and its application) that IMO most organisations cannot really adopt or achieve.  

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On the policy of honesty

#Honesty is the best policy, otherwise one to spend a lot of energy to remember what lies he/she has said! The only theoretical alternative to honesty is to invent a comprehensive lie as an alter reality and stick with it; very hard.

Posted via web from npthinking