Saturday, 29 April 2017


Working these days for an American global corporation and dealing on its behalf with people from all over the planet, I get to experience their attitude  towards an American firm.

Not easy being American around the world in the Trump era. I feel the hostility in some people in North Europe of all places! As if you are working for Darth Vader Trump.

On the other hand I read a survey that says that some 70-80% of Swedes wish they were Americans.

An American who has spent time in Europe was telling me the other day that young Russians are the new Americans.

What is America? How is it perceived? What is it image? How does it affect US products and services. Challenging times of US corporations selling to the world.

Obama was the friendly American, image-wise, no matter the essence.

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