Sunday, September 11, 2011

Marketing analysis: npthinking stats

1) npthinking tweets

Based on data about @npthinking compiled from http://www.twocation.com


On 16/8, with 1069 followers vs 2/9 with 1213 followers vs 11/9 with 1248 followers

12 countries had market shares higher than 1% on 16/8. 14 on 11/9.

USA
16/8: 29.50% x 1069 = 315
2/9: 34.90% x 1213 = 423 +118
11/9: 34% x 1248 = 424

UK
14.20% x 1069 = 152
12.90% x 1213 = 156 +4
13.30 x 1248 = 166

Greece
12.30% x 1069 = 131
13.10 x 1213 = 159 +28
14.10 x 1248 = 176

Belgium
11.00 x 1069 = 118
7.10 x 1213 = 86 = -32
6.10% x 1248 = 76

Ireland
4.00 x 1069 = 42.8
2.90% x 1213 = 35
2.90 x 1248 = 36

Spain
3.20%
2.90% x 1213 = 35
3.40 x 1248 = 42

Canada
3.20
4.20% 1213 = 51
4.00 x 1248 = 50

NL
2.10
1.30% x 1213 = 16
1.30 x 1248 = 16

France
2.10
1% x 1213 = 12
1.10 x 1248 = 14

Australia
1.90
2.40% x 1213 = 29
2.40 x 1248 = 30

Portugal
1.60
1.30% x 1213 = 16
1.60 x 1248 =

Germany
1.30
1.80% x 1213 = 22
2.10 x 1248 = 26

Sweden
2/9 1% z 1213 = 12
11/9: 1.10 x 1248 = 14

Italy
2/9: 1.10 x 1248 = 14

Mexico
0.50
0.80% x 1213 = 10
0.50 x 1248 = 6

Regional:
Norway 0.30% x 1248 = 4
Denmark 0.50 x 1248 = 6
Finland 0.30 x 1248 = 4
Sweden 1.10 x 1248 = 14
Total 28

Estonia 0.30 x 1248 = 4
Latvia 0
Lithuania 0
Total > 4

Hungary 0.30% > 4
Czech R. 0
Slovakia 0
Austria 0.30% x 1248 = 4
Switzerland 0.50% x 1248 = 6
Slovenia 0
Total > 14

Croatia 0 (I know of at least 1 though)
Bulgaria 0 (I know of at least 1 though)
Romania 0
Cyprus 0.30 > 4
Malta 0

BRICs
Brazil 0.80% x 1248 = 10
Russia 0.30 x 1248 = 4
China 4
India 6
Total >

Ukraine
Lux 0

EU analysis:

Greece 14.10 x 1248 = 176
Belgium 6.10% x 1248 = 76
Ireland 2.90 x 1248 = 36
Spain 3.40 x 1248 = 42
NL 1.30 x 1248 = 16
France 1.10 x 1248 = 14
Portugal 1.60 x 1248 = 20
Germany 2.10 x 1248 = 26
Italy 1.10 x 1248 = 14
Finland 0.30 x 1248 = 4
Estonia 0.30 x 1248 = 4
Cyprus 0.30 > 4
Malta 0
Austria 0.30% x 1248 = 4
Slovenia 0
Lux 0
Slovakia 0

>>>> Total Eurozone: 436 (35% of total number of followers)

UK 13.30 x 1248 = 166
Denmark 0.50 x 1248 = 6
Sweden 1.10 x 1248 = 14
Latvia 0
Poland 0 (altho I know at least 1)
Lithuania 0
Hungary 0.30% > 4
Czech R. 0
Bulgaria 0 (I know of at least 1 though)
Total non-EZ: 192

Total EU
436 + 192 = 628 (50% of 11/9 total)


2) npthinking blog:

Last 30 days
Of total pageviews:

USA 33.8%
France 4.2%
UK 3.9$
Germany 2.8%
Russia 2.8%
Greece 2.7%
Canada 1.6%
Israel 1.6%
Belgium 1.5%
Finland 0.95%

9 countries over 1%.
Top post of the month 4.1% of total pageviews

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Hi there,

Feel free to comment.
Only suitable comments will be posted.
In EN, FR, GR, D, IT, SP, NL only (Use Google Translate otherwise SVP).

Thanks.
BRs
Nick

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