Monday, August 15, 2011

Strategy: The relevant market(s)

Originally written: 11/2001
Updated: 15/8/2011

1) National/Niche:
Are some national markets too small for niche orientated strategies?

2) National/Mass:
What are the key corporate/business competences for succeeding in the mass market of a small as opposed to the key corporate/business competences for succeeding in the mass market of large country/economy?

Yet:

3) Existential:
Do the above questions make sense when there is "free" (near) global (WTO rules based) trade for most goods? When there is a single market exists in the EU for almost 20 years now?

(A: In spite of the above, a national market is still a national market, and in some cases a local market is still a local market, ie "native" companies still have concrete/real "advantages" over "alien" ones).

4) National champions playing in the EUropean or the world league:
How are the key corporate/business competences for succeeding as in a national mass market relevant to those needed for succeeding in a wider regional, European or global mass market? To what extent and under what conditions are they compatible? And vice-versa.


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BRs
Nick

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